Sneakers.co.id – Why is it the coolest? 4 This sneaker is believed to make Nike again dominate after the previous year's fierce competition with Adidas. The Nike Air Vapormax, Zoom Vaporfly 4%, LeBron 15, dan Off-White x Air Jordan 1 believed to make Nike dominate again.
For decades, Nike dominate the U.S. athletic shoe market. “Dominate” maybe not strong enough a word: Blessing 50 years of advertising campaigns such as “Just Do It”. Technology that changed the game from Water to Shox, and authentic connections with the people who buy their shoes.
In the year 2014 Swoosh have 48 percent of the market — such a large margin that no other brand seems to be able to shake Nike's dominance.
But that's what happened. In the same year, Adidas hunting for Kanye West, starting to bring back the most iconic sneakers, and develop the technology that is changing the sneaker market. Result? On 2016 and 2017, Adidas is starting to eat away at Nike's market share.
Earlier this year, sneaker industry analysts tout potential market shift. In June 2017, Adidas share soared to 11,3 percent, melompati Jordan Brand yang lesu dan jenuh. Yeezy Boost Kanye West menyebabkan (and continues to cause) online madness, and NMD Adidas Originals shoes are the talk of teenagers who pay attention and are always updated with the development of the sneaker world.
For the first time, Nike seems to be lagging behind Adidas in the category of customers who seem to be more loyal to trends: fashion collaboration. The Swoosh has worked with former Givenchy designers, Riccardo Tisci, German technology brand, Acronym, and even tennis legend Roger Federer, but this is easy to understand as an interpretation of existing Nike designers, unlike the full collaboration that Adidas did with Kanye West, Pharrell, or even Raf Simons, each of whom have designed their own Adidas sneaker from scratch.
Over the past three years, Adidas feel like a brand that has found its way, while Nike sneakers seem to be struggling to get their core products — running shoes and basketball shoes — into the hands of customers.
When 2017 near the end, such waves spinning once more. Only this time, they support Nike. Saham Nike naik $ 11 for three months on 2017 then, while Adidas is down around $ 25. For the first time in years, Q2 years 2017 see adidas classics (Stan Smith, Superstar, Gazelle) have stagnant sales figures.
4 Shoe Type Sneakers Nike The coolest
Nike sneaker brand seems to be dominating again, thanks in large part to the four shoes that each help the brand in a different way: Zoom VaporFly 4%, Nike Air VaporMax, LeBron 15, dan Off-White x Nike Air Jordan 1. The Three Stripes are still a bigger threat than ever to Nike's dominance, but there is no doubt that 2017 – 2018 belongs to Swoosh. This is the reason.
Nike Air VaporMax
The Nike Air Max is the technology that makes Nike a world leader. The original Air Max sneaker was released in 1987, but VaporMax, launched in March, is the most radical expansion on the Air Max series in several years. The regular Air Max formula is just that, well, add more air to the palm.
But with VaporMax, Nike completely replaced the midsole with nothing but air. The shoe delivers the most air gain of any Nike sneaker ever — and it looks like it's from a dystopian future where sneakers somehow matter., in the coolest way.
VaporMax's contribution to Nike's big year lies largely in its fashion appeal. Virgil Abloh remixes for collaboration “The Ten” with Nike (more later), while Comme des Garçons made the Nike version unable to keep stock for more than a few minutes.
But even the non-collab version has become a favorite among cropy wearers, ultra-trendy baggy pants, as well as ordinary people who are looking for their new shoes from the coolest shoes that are trending.
At the level of mass sales — where the real money is — VaporMax sales may be less than brilliant. These sneakers, currently for sale on most sites, which according to sneaker analyst Matt Powell (and known as Truther Yeezy) doesn't bode well for this style's long term success. And as a running shoe, Vapormax has mixed reviews. (The runrepeat.com website gives a rating 335 from all over running shoes which is circulating now.)
So, in terms of getting Nike back in dominance in sneaker game, VaporMax is not the answer. But as the next evolution of Nike's legacy of how to think ahead, attainable design? They did more than enough to pick up some of the trends from Adidas's Ultra Boost and NMD lines — shoes that have experienced great success., but has also been on the market for over 18 month.
Finally, VaporMax shows that Nike is still not afraid to take big chances. For fashion fans – increasingly important in the hype-driven sneaker world — the VaporMax is one of Nike's brand new sneakers in recent years.
Nike Zoom VaporFly 4%
The famous Nike sneaker ad always implies that buying a pair sneakers they will make you run faster and jump higher, but they never come out and say how high or how fast you're really going. But on 2017, Nike Introduces a sneaker that promises to get you going faster — and tells you how much faster in its name.
Nike shoes Zoom VaporFly 4% basically is running shoes daily. With price $ 250, they are a bold proposition of sneakers Nike. But it's also a truly game-changing technology for runners in its X functionality and carbon fiber plates – technology that came just seconds from the previously unbreakable destruction earlier this year – like the savior of the Nike brand.
An important Nike moment on Twitter as # Breaking2 ( done, part, to promote this shoe), Eliud Kipchoge takes unofficial time 2:00:25 with a pair of Nike Zoom VaporFly Elites (turbocharged version of 4%) almost without any significant barrier during 2 marathon time.
According to the designer of Nike Running, Bret Schoolmaster, “The VaporFly Elite, Nike benar-benar datang kepada kami dan mengatakan kami bisa melakukan apa pun tanpa menghiraukan biayanya.” However we choose to highlight 4% more than progress. Schoolmeester won't even give a rough estimate for the theoretical price.
The VaporFly 4%, on the other hand, sold for $ 250, but it has been sold out due to the limited number of new ZoomX soles. The ZoomX is made of a material that Nike says is lighter and 35% more responsive than the Adidas Boost, and in the long run, Nike wants to bring the ZoomX sole to the masses.
For now, however, it's just an attempt to get the word out that they cracked the code on how to make runners legitimately faster in sneakers.
But Schoolmeester says Nike is veering the other way for the Zoom VaporFly Elite and 4% not to be contrarian, but because that's what makes these shoes so fast.
“When you wear it, it feels like it really pushes you forward from your heels to your toes,” he said. And when combined with its space-age foam, ZoomX sole delivers results 4% faster.
Futuristic technology and distorted world breaking, a radical new form of the ZoomX sole on the VaporFly Elite and VaporFly 4% is something Nike is still translating into more accessible products like the new Zoom Fly and Zoom Fly SP. So far, fans seem to love the shoe's new wave look, and that's probably the most promising for Nike.
The original Zoom Fly SP, who debuted the same weekend as Kipchoge's world record attempt, looks almost identical to 4% but has translucent top and regular zoom features, and currently has a price tag of more than $ 700 di Flight Club.
Nike may be hoping that ZoomX will usurp Boost as the premiere rocking foam on the market, but for now, companies will be satisfied with technology that delivers and looks great. Getting back the die-hard runner (Nike is currently a brand running sneakers 4th most popular according to Running USA), will not happen overnight. But Vaporfly 4% and his family of sneakers is a great start.
Nike LeBron 15
The King’s Sneaks Nike LeBron 15 One of Nike's biggest problems in recent times is its most valued category — basketball shoes. According to the fiscal year report 2016, Nike basketball shoe sales drop 1% for this year, big problem when you consider they reach 5% of Nike's entire global business.
Across the industry, basketball shoes have struggled to keep up with more advanced styles, with declining sales “in the teens” in Q2 year 2017, according to NPD Group. Retro Jordans (technically still basketball shoes) accounting for almost half of all Jordan's sales, but, according to Powell, when they start to lose steam in 2016, they also take advantage of Nike's basketball shoe sales figures. Despite the downward trend, LeBron James — Nike's billion-dollar man — remains the best seller of basketball shoes in the NBA.
And to be honest: It's not like Nike would let one of its core products die. Especially not in the category where in the year 2015 it dominates 93 percent surprised the US market. So, to destabilize and regain attention on kicks on the field, Nike brings out big guns to serve LeBron 15. LeBron 15 is not the evolution of the LBJ series so much as a reinvention.
It features the full Flyknit top (in a new ultra-thick weave called Battleknit), is $ 20 less than LeBron 13 from $ 180 retail, and easy LeBron slim, the most wearable King ever let the grace of his royal feet. James hasn't been shy about wanting to make LeBron 15 become a high-performance sports shoe (which can be confirmed) and the shoes that people have in their daily rotation.
“Since [Nike designer] Jason [Petrie] and I started working [LeBron 15], we always talk about how we don't just want to have the best performance, top, top, we also want style.
We have a passion for creating shoes that make everyone feel good when they wear them, “he said in September. Nike even debuted LeBron 15 on the Kith runway the same week LeBron first wore it in court.
If any partner can make LeBron 15 move, it is Kith, because Ronnie Fieg stores and brands have been hotter than this year. Kith version of LeBron 15 has a middle zipper, flower embroidery, and strings embroidered with phrases “LONG LIFE KING.”
It's the kind of detail that can take a sneaker from a favorite field to a streetwear staple, but Nike sneakers don’t stop there in LeBron’s ride 15 home as a must-have shoe. On 22 December, Swoosh and Fieg drop a documentary about LeBron. It's the complete package — and if Nike is lucky, LeBron 15 will be the start of a new chapter.
Off-White x Nike Air Jordan 1
Nike Collab sneakers from “YEAR” Off-White x Nike Air Jordan 1 They say if it ain't broke don't fix it, and there is probably no sneaker in history that is less damaged than the Air Jordan 1. The classic high-tops aren't just classic Nikes — they're pop culture icons.
So when it was rumored that Nike sneakers called upon Virgil Abloh to bring his own style to the sneakers, the fans immediately started speculating about the infinite ways it could go wrong. Will he print his brand construction line all over his palm? Will he do it in gold like Watch the Throne album cover?
Otherwise, Abloh's approach is to simply deconstruct and thereby amplify those aspects of the shoe that made it great in the first place — and thus, it provides the best shoe collaboration 2017. There's something weird about DIY about Abloh Jordans.
Maybe that's the way the shoelace says “SHOELACES,” or the way they look almost upside down, or that they come with a red zip tie and four different colored straps. The effect is to make you feel like you're getting a peek behind the curtain at an incomplete product, on different shoes (or nine) may not work, but on something as iconic as Jordan 1, seeing the work in progress is really interesting.
In some releases in the fall, its shoes are ruled by only the luckiest app users, workshop participants, dan Friends of Virgil, but don't get me wrong: no more shoe people want more in the year 2017 of these Off-White Jordans, and their selling price reflects that.
Multiple releases over several months, the kick still takes more than $ 1.800 from Flight Club. As a comparison, even former Abloh boss Kanye West took out his shoes on 2017 that has been desired in the after-sales market. And more Air Jordan 1 “Chicago “(Abloh ref's color scheme was changed because of the collab) in the same price range are the ones that are in mint condition even though the shelves were first hit in 1994.
But by email, Abloh says he only knows the value of hype and resale of sneakers “out of peripheral vision.” Whether he noticed or not, Abloh tsunami excited 2017 will only help Nike move forward.
If there's a particular Nike that needs a boost, it's one made by Jordan Brand—which used to get a big push from past Nike supporters Kanye West—and Off-White x Air Jordan 1 feels like Jumpman's first real win in some time.
That's partly thanks to Abloh's own guerrilla marketing campaign, where he gave the pair to some of the biggest names in fashion and sports a few weeks before their first release.
People like A $ AP Rocky, Roger Federer, and Chance the Rapper each got a personal name tag written on the shoe 'white midsole by Abloh himself. But according to Abloh, there is no partner more special than the one it gives to Airness itself.
Next to where Abloh's Jordan 1s says “AIR” on the palm, he just wrote: Jordan. And in the left shoe, he wrote, “Virgil is here.” In many ways, Off-White x Nike Jordan 1s marks Abloh’s arrival to the top of the mountain from the sneaker game-and helps Nike sneakers stay on top in the process.
