Sneakers.co.id – This time, sneakers, as known as sneakers, sport shoes, rubber shoes, can be seen at the feet of most people. Lately it's even become an extraordinary trend in the world. Then it makes us curious, why and since when are sneakers / These sneakers are so popular?

Sneakers / Sneakers and Popular Culture

History has revealed how many 'cheap objects'’ this has become the focus of public attention. even now it's not cheap anymore. Functionally and aesthetically, has attracted the attention of sports athletes, then moved and adopted by popular culture.

This trend started in the 1970s when sneakers with bright tones were introduced. It used to be only used on the track or on the sports field. Sneakers / sneakers later evolved into an interesting streetwear option.

Its excellence is intensified as the hip-hop community grows. The sneakers are even the subject of songs sung by famous artists like Run DMC and Nelly.

In the year 1985, sneakers are also a topic of debate and a symbol of youth rebellion when Michael Jordan wears The controversial Air Jordan worth $ 65 despite being banned by the NBA. It was and is still embraced by alternative cultures for its authenticity.

On the other hand, sneakers are also in a position like a blank canvas, used as a tool for cultural expression by many designers, artists and celebrities.

This time, the shoe industry is one of the largest markets. Have market value $ 75 billion and growing more than 40% in the year 2004, Transparency Market Research revealed that a significant increase in revenue is expected in 2020.

Sneaker designs have changed tremendously over the years. New designs and never-before-seen colorways, introduced daily. As a result of changing consumer needs and demands, endless creativity of shoe designers and the endless emergence of new technologies.

Design Type Sneakers / Sneakers You Should Know

Regardless of all developments, some classic silhouettes remain outstanding and become designs that are everlasting. Interest and curiosity sneakerhead built with each latest release of these types of sneaker designs.

Design Sneakers / Sneaker Asli “OG”

The model showing off the new silhouette is called “AND.” Depends on how it is received by the masses, new models can trigger the emergence of new collections. Many vintage shoes are inspired by the models that were launched years ago. Modern technology also allows brands to develop never-before-seen designs.

Usually, OG is released ten years after its initial model launch. However, some brands introduce edition “AND”, which carries the original colorway, several years after the original model was released.

Design Sneaker Retro

This type refers to the sneakers that were launched back in the days and re-released due to increased demand. Most of the, shoe. This retro design was released five years after the opening of the OG silhouette.

Usually use the original color of the shoes, this version is made with more premium materials. Minor changes in design can also be expected. Multiple models, however, wearing new colorways.

Sneaker Collaboration

The classic sneakers have been given a new life and a new style with the help of pro athletes, artist, musician, top shops and the like. They suddenly turned into designers, models named after these iconic figures are usually hyped and released in limited quantities at slightly higher prices.

There are several, which is a favorite of many people, produced in large quantities and maintain reasonable prices.

Sneaker Designer Special Edition

Recently, shoe brand sneakers have entered the world of luxury and partnered with famous fashion designers like Yohji Yamamoto, Stella McCartney, Raf Simons, Kanye West and Rick Owens.

This collaboration has turned seemingly ordinary sneakers into luxury items in an instant. Luxury sneakers it has also produced several new models which are usually priced from $ 200 or even more. Usually this type of sneaker design is made very limited and handmade, so it's natural that the price is very high.