Sneakers.co.id – Year 2016 seems to be the year of adidas shoes. A new history for the adidas shoe brand. This apparel brand has further strengthened its brand by attracting Kanye West to collaborate and produce a new series of Yeezy sneaker shoes which have been very hype lately.. This great success has certainly gone through a long process. This time sneakers.co.id tries to review the journey of the adidas sports brand to how big it is now.
Read Also :
Adidas History
First time standing in Herzogenaurach, Germany in 1920 by two brothers Adolf (Name) Dassler to Rudolph Dassler. Before producing a series of apparel from sneakers to this outfit, Adi manufactures slippers. Until one day, Adi designed a pair of sports shoes and it worked. Because the quality of the shoes it produces is very high, Finally the business is starting to pay off. In the year 1924, Adi Dassler and his brother Rudolf Dassler founded "Dassler Brothers OGH" which later became the forerunner of today's Adidas..
That year was a turning point in the development of the adidas sports shoes we know today. Precisely in 1927's, adidas has succeeded in designing custom shoes for a variety of sporting purposes, after going through various innovations. at the amsterdam olympics 1928 adidas gave away their shoes for free to athletes at the event. Since then, with the support of broadcasting and television publicity, Adidas began to be widely known. Moreover, the special three -strip logo from adidas is very easily recognizable.
Adi Dassler's commitment to quality, bring Dassler Brothers known as a manufacturer of high quality shoes. So that it is increasingly being used by legendary athletes at that time for the Olympics. The peak of the popularity of the Dassler Brothers shoes was when Jesse Owen wore Dassler shoes and became the most successful athlete at the Berlin Olympics that year. 1936.
The Birth of the Adidas Brand
Behind Dassler's remarkable progress, leaving conflict within Dassler until they finally decided to separate in 1948. Adi Dassler decided to continue the company himself, took his nickname "Adi" combined with the suffix of his last name to "adidas".
other than that, he registered the logo 3 strip as adidas trademark. His brother Rudolph, then moved and founded his own sports company, Puma. We certainly know now these two brands, Adidas and Puma are big brands. As big as their history.
The history of Adidas continues for years 1971 Muhammad Ali and Joe Frazier, boxing icon at that time using adidas products. This further increases the popularity of Adidas. Especially at the Munich Olympics 1972 1.164 from 1.490 international athletes use the adidas brand. The 70s adidas reached its heyday.
But great success is never passed easily. In the early 80s, there was a crisis and Nike's success in the international market, make adidas prestige slightly decrease. But finally adidas managed to regain its prestige when Run D.M.C, group rap New York, made a song called “My Adidas” in 1986. This rap group also popularized how to wear adidas shoes without using laces. This style became a trend in those years because it was followed by D.M.C fans.
Read Also :
Adidas History – It was 90an
Fashion is a unique culture. We must also believe in the fashion cycle. Because surely everyone will try to appear according to their personality. In the 90's, there seems to be a unique thinking among US and European youth regarding fashion. They try to avoid whatever their parents wear including shoes. They avoid the Nike and Reebok worn by their parents. It is a distinct advantage for adidas because adidas is more than 20 year is much sought after. Apart from being sought after, the price tends to skyrocket. Adidas took advantage of this to produce and re-release (re-issue) some of the popular shoe models (like adidas rom, record, Athens, dublin,..). This elevates the status of adidas, from ordinary sports equipment to become a symbol of identity and lifestyle.
Adidas Today
So we see now adidas products are not only for sports purposes. But it becomes a symbol of a new culture, become an identity for the wearer. Hunted by hypebeasts. Until it seems 2016 then adidas prestige skyrocketed again. Our days are filled with Adidas NMD, Yeezy, Ultra Boost. But the competition in sneakers is very exciting and dynamic. Still 2017 be the year of adidas and Kanye West?
Photos: stripecenter
Slogan Adidas – Impossible is Nothing
Slogan Adidas yang catchy ini terinspirasi dari semangat para atlet yang mereka support. Hingga kini tagline ini masih mewakili brand ini sebagai semangat untuk terus melakukan inovasi.
