Sneakers.co.id – BAPE or A Bathing Ape is a Japanese clothing company specializing in urban street fashion. In Indonesia, Bape is very well known as one of the branded brands.
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If we try to trace the origins of the BAPE brand, then we will be transported back to the Harajuku Shibuya area in Tokyo Japan and is one of the pioneers of Japanese urban fashion brands that started in the early 1990s. While the influence of the logo and style comes from the film Planet of the Apes, Bape is better known for its use of very limited production so that the demand for its products skyrockets.
A BRIEF HISTORY BAPE – A APE BATHING
The brand's full name is A Bathing Ape at Lukewarm Water and was founded by Nigo in 1993. Designer, producer, drummer, and this DJ has become an active part of Teriyaki Boyz, Japanese hip-pop group from Yokohama contributing to OST Fast & Furious – Tokyo Drift. BAPE started from the idea of two students who attended the same school and the idea took the form of a shop in Harajuku called NOWHERE – the brand that Nigo and his school seniors will later revive, Jun Takahashi of UNDERCOVER fame.
The name BAPE is inspired by the pampering lifestyle, luxury, and lazy from Japanese youth from Nigo's point of view. That is Nigo's view of the Japanese bathing method where bathing in lukewarm water is considered excessive pleasure / luxury.
At first, the brand maintains a savvy marketing approach by staying underground and selling at low volumes. Originally, they didn't even advertise the brand through traditional mass media but then shocked the world with the Pepsi collaboration in 2001. Since then BAPE has been the center of attention.
Appropriate 10 years later, Bape hit American shores when hip-hop icons Pharrell Williams and Nigo joined forces to eventually become co-owners and chief designer of the clothing line Pharrell's Billionaire Boys Club.. This is a bit counter-intuitive for Nigo since the move resulted in mass production.
Japanese brands in general tend to focus more on the creative aspects of their work than making a quick buck. This is the reason why Japanese brands are taking longer to scale globally. Regardless of that, US mass market brought a lot of success to BAPE but after a few years, start to fail. When demand drops, the brand was depreciated and resulted in Nigo selling 90,27% his stake in Hong Kong Fashion giant I.T. $ 2,8 million (USD) in the year 2011.
The brand also spawned an alternative line called Aape which is a more casual collection from A Bathing Ape and focuses on comfort and lighter materials.. Another line called Mr. Bathing Ape sticks to slightly more premium items and shirts, dll
About TOMOAKI “NIGO” NAGAO
Nigo was born in 1970 di Maebashi, Japan. Although he is mostly known for his involvement with Bape, there are several other aspects of his career. He is the DJ for Teriyaki Boyz, have a record label, is a drummer, is the lead designer for the Billionaire Boys Club and Human Made which are both Pharrell William brands, and has his own TV show called Nigoldeneye on MTV Japan. He is also known as a Star Wars fan.
Bape clothes and shoes are still very expensive for our pocket size. In Indonesia itself began to be traded a lot in recent years. The hypebeasts and sneakerheads in Jakarta and other big cities in Indonesia at least have a collection BAPE. Lately, you can often see beautiful girls in camo shark hoodies on Instagram.
So we can come to a conclusion, although the brand's exclusivity has decreased a lot over the years, anything to do with camo as the trademark of the brand still sells well While the original founder Nigo has shifted focus to other things. Even so, we will all admit that Nigo is a genius figure and still continues to make history for urban culture Japan and pubs around the world.
To this day BAPE is still flying and producing surprising collaborations. Early last year BAPE collaborated with Adidas through Adidas Football by BAPE. Once again the unity between sports and urban culture.
Bape price 2020
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Bape Japan
