Sneakers.co.id – Think for a moment about this: In the year 1989, Tinker Hatfield was asked to design a Nike shoe from 2015 untuk Back to the Future II. The nike shoes he created are a little lit up, Nike high-top self-lacing called MAG, has become as iconic as something in movies, and finally affect shoe design.
Too many, so yesterday Tinker introduced the latest innovation from Nike Shoes : light up, self-lacing called HyperAdapt 1.0, which was released on 2016 this. While trying to predict the future of the film, Hatfield actually predicted the future. What it turns out to be, be his literal work.
“They pay me to be futuristic,” he said. “That's my line and I stick to it.”
But during dinner, after a long media day in New York City, Hatfield is asked to go back in time, and happy to do it. “What makes the conversation about MAG tolerable is the fact that we knew it was coming. We kind of can't wait for it to break. So we can talk about what's really Nike, which is the performance side. This is not just a gimmick, this is the real deal.”
It doesn't start easy. Even, initial discussions with filmmakers about what will become MAG, totally different. “The guys in the movies want us to do magnetic levitation -? What the hell” kata Hatfield. ??
Then I came back after that meeting, I'm on the plane with Mark [Parker], I don't think this is a good vision for the future. I don't know why anyone would want to climb the wall or with you will be on the roof? And hang in there like a bat! ”
A closer look at technology HyperAdapt 1.0
“It takes a bit of circling basically, to tell these people, remember, if you want to use magnetic levitation, forget the levitation part, and that's just how to adhere to that hoverboard. Depart from a great story, and the one described on the storyboard is the sound of ZHOOP – so these shoes come to life and are very theatrical”.
What started as a theater over the years has become a problem solving so real. How do you take something designed for a film – where the practical needs of flexibility and weight and volume are not put forward – and turn it into a practical design element? It turns out, it can be realized. Meanwhile, some fictional elements are retained. Like ZHOOP! although at first it sounds a little annoying.
“We can do [not heard],” kata Hatfield. “The original sound is a bit sharp, annoying and that [co-desainer Tiffany Beers] repaired.” “It's like a saw and a cat on a bad day,” kata Beers.
E.A.R.L., reactive circle electro abbreviation help, on the tongue of the shoe.
Elements of drama in continued MAG in incandescent lamp, which not only shows battery life and engine operation, but adding some literal shine to a purely functional build. This is also completely intentional.
Then comes the question, who is ideal to wear these shoes, Hatfield then tried to reach back further than 1989. “I kind of hope it's a bit like the low-top Chuck Taylor for you to use, but obviously you can do some things more than Chuck Taylor. Even in picture form. Where is the picture?
Beer kept talking over the phone until he found what Hatfield wanted. -” Show sketch – Chuck dan Earl. Understand? There is a story there.”(“Earl” is an anagram for “electronic rope reactive navigation.”)
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There is 2.0 in the works? Of course there is. Hatfield originally wanted to work with Beers to work on basketball shoes for the Olympics, but it seems to happen a little longer. “The 2.0 will be a high performance basketball shoe,” kata Hatfield, “and following this path I think you really have to choose the style of the player, or player, and do this job.” He didn't offer more details.
This won't be the end. Hatfield sees HyperAdapt as the next big thing. “Mark Parker, it's quite stoic as a personality, he sees now,” kata Hatfield. “This is a big change -. Those who will be able to continue this approach to this adaptability could go in five different directions, and will, including clothes” To 2020 Olympics for example? “I think it would be good going that way.”
There is a possibility that Hatfield is wrong, If it happens, it's the death of the ultimate evolution HyperAdapt, and the end of the history of the nike MAG shoe and not the beginning of something much bigger. But we know, we don't doubt Hatfield about everything that comes from the future future. This matter, after all, their work. Nike shoes with HyperAdapt technology 1.0 this is the proof.
