Sneakers.co.id – Nike Adapt BB. Beginning 2019 brand Nike re-establish as a sports brand leader. Nike realized to get the right performance from shoes are something personal and complicated. Like what sneakers.co.id discussed earlier about how complicated it is to choose shoe size.
Especially when it comes to choosing basketball shoes. During a basketball game, Legs can widen to almost half the size while playing. The level of fit that feels comfortable at one point may feel narrowed in just a little bit 24 minutes later. Because the needs of the feet do change at certain times based on the sport, duration and specific movement.
In the course of Nike's history, efforts to improve shoe comfort have resulted in a number of innovative platforms through Nike – Huarache, Flywire and Flyknit. And most important to Nike's innovation in improving comfort is the introduction of the Nike HyperAdapt 1.0 2016, Nike's first multipurpose performance shoe to feature power lacing.
Now, Nike has found the most advanced comfort solution: Nike Adapt. A platform that creates true-to-life sizing by incorporating an advanced power-lacing system, constantly updated apps and firmware, featured in the new Nike Adapt BB basketball shoe.
“We chose basketball as the first sport for Nike Adapt on purpose because of the demands placed on athletes,” kata Eric Avar, Nike VP Inovasi Creative Director of Innovation.
“During a normal basketball game, athlete's foot changes and the ability to quickly change your fitness by loosening your shoes to increase blood flow, then tightening again for performance is a key element that we believe will enhance the athlete's experience.”
How Nike Adapt BB Shoes Work
When a player steps in wearing a Nike Adapt BB, a special motor and gear shift sense the tension needed by the foot and adjust it to keep the foot comfortable. The pulling force of the rope under the foot is capable of pulling 32 pon gaya (approximately the same as standard parachute cable) to secure the foot throughout the range of motion.
That's where the brain is, or FitAdapt technology, working. With a manual touch or by using the Nike Adapt application on a smartphone, players can enter different fit settings depending on different game moments. For example, during time out, players can loosen the shoes before tightening them when they re-enter the game. In future features, they can even include different tightness settings for heating.
other than that, players can opt in to firmware updates for FitAdapt technology as they become available, sharpen match precision for players and provide new digital services over time.
Bagaimana Nike Adapt BB Diuji
Similar to HyperAdapt 1.0, The Nike Adapt BB was included through a series of tests, including impact test, temperature intensity, end-of-life tests lasting tens of thousands of cycles, waterproof test to simulate the driest feet, as well as many more.
Here's how Nike researchers used the signature Adaptt BB through its paces to make it the most tested shoe in Nike history:
The highest support and approval still needs to come from players at the highest levels of the sport.
That's why the Nike design team invited an elite group of professional players, including Boston Celtics minor forward Jayson Tatum, to Nike World Headquarters in Oregon for a series of training and pickup games, put the shoe through a complete trial period.
“Bill Bowerman's original insight was that precise fit is the foundation of athletic performance,” kata avar. “The Nike Adapt BB helps athletes find the right fit for them and provides lockdown, flavor, and uncompromising appeal throughout the game, but we know it will only be validated after the best players of the game try it.”
What next?
The Nike Adapt BB is Nike's first continuously updated performance shoe product due to the symbiotic relationship between the shoe's digital application and the shoe's chosen firmware update.. Because the FitAdapt system hones fit in basketball, the next step is to bring FitAdapt to other sports and lifestyle products, each with unique demands for shoe size accuracy in different environments. Also see how Nike Fit launched to support Nike's future performance and shoe experience.
[content-egg-block template=offers_grid]
source : Nike
