Nike says that, according to industrial research, more than 60 percent of people wear the wrong size shoes. With Nike Fit, the company hopes to solve that problem.
Sneakers.co.id – Recent years Nike has been experimenting seriously with augmented reality and Nike is constantly working on new experiences powered by technology. The sportswear giant is now introducing the Nike Fit, features that use a combination of computer vision, scientific data, artificial intelligence, and a recommendation algorithm to scan your feet and find the right shoe for you.
Interesting, You can do everything in augmented reality, using the Nike app installed on your phone. Nike shoes say that, according to industrial research, more than 60 percent of people wear the wrong size shoes. With Nike Fit, the company hopes to solve that problem.
The AR experience itself is pretty easy: You can get started by opening the Nike app, next, to the product page and, beside there is usually a menu that allows you choose shoe size, You will see a new option to measure your feet.
From there, the camera will pop up and you will be asked to stand next to a wall and point your smartphone at your feet, then followed by the display of two AR circles to level up your phone. After the feature recognizes your feet and physical environment, the feature starts scanning the feet and then notifies you shoe size ideal for Nike shoes. The whole process takes less than a minute.
For example, You can get “you 10.5” in this Air Max sneaker, give you more information about the reason, as “80 percent of people with feet similar to yours bought this size” or “These shoes run a little small.” Nike Fit will measure your feet virtually down to millimeters, and it can tell you if your right foot is bigger than your left foot, or otherwise. The company says that, based on initial testing, he is quite confident in his technology, so much so that he plans to make it a core feature of the Nike app – it's not just a trial or a marketing move.
Of course, after you use AR tool to measure your feet, the information will be saved in your Nike profile, which means you don't have to do it every time you try to buy shoe. And if you go to a retail store, employees will know which size is best for you on various models by simply scanning a QR code from the Nike app. Suppose, You're someone who wears different sizes in Air Max and Epic Reacts, because the latter tends to be narrower and runs smaller, Nike Fit suggests that my rights are between 10 and 11 for all products – and it will be useful next time i buy a pair.
Nike says it will also make it easier for parents, because they can measure their children's feet at home, save them to go to the store and let them easily order on the phone. And parents can use Nike Fit every few months, because the size of their children's feet increases. If you go to Nike store, colleagues there will have their own Nike Fit experience, which allows them to use their smartphone instead of the traditional Brannock Device to get the right shoe size. Once they have it and your Nike profile, they can scan any shoebox and the system will tell them what is the best size for you in that particular model.
You'll have the chance to try out the Nike Fit for yourself in July, when the company is expected to roll out these features into its apps. At launch, it will be available in the US only, but Nike says it plans to bring it to Europe later this summer.
Edgar Alvarez/Engadget
source : engadget
